Wood. The Natural Choice is an initiative of the Belgian federation Fedustria. Fedustria represents companies from the wood and furniture industries, as well as the wood import trade. Together with its member companies, Fedustria promotes the use of more wood and wood products as a solution in the fight against climate change — because the more we build with wood, the better it is for the climate. However, building with wood requires a new way of looking at how we build.